Abstract
This paper examines the effect of cross-border shopping on grocery demand in Norway using monthly store x category sales data from Norway's largest grocery chain 2012-2016. The sensitivity of demand to the foreign price is hump-shaped and greatest 30-60 minutes' driving distance from the closest foreign store. Combining continuous demand, fixed costs of cross-border shopping, and linear transport costs a la Hotelling, we show how this hump shape can arise through a combination of intensive and extensive margins of cross-border shopping. Our conclusions are further supported by novel survey evidence and cross-border traffic data.