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4 Record Views
- Title
- Inkonsekvent kommunikation stärker ett etablerat varumärke
- Creators - without role
- Fredrik Törn - Stockholm School of Economics, Center for Consumer Marketing
- Publication Details
- Pharma Industry, pp.14-20
- Number of pages
- 14-20
- Identifiers
- 991001480411906056
- Academic Unit
- Center for Consumer Marketing
- Language
- Swedish
- Resource Type
- Journal article