Abstract
The European parliament recently backed changes to the rules around the labelling and marketing of plant-based meat alternatives. New definitions specify that words like “burger”, “sausage” or “steak”, refer exclusively to animal protein.
- Title
- Is anyone really misled by the term ‘veggie burger’? Our research suggests consumers are savvy
- Creators
- Friederike Döbbe - University of BathEmilia Cederberg - Stockholm School of Economics, Department of Accounting
- Publication Details
- The Conversation
- Publisher
- The Conversation UK
- Copyright
- © The Author(s) 2025. CC-BY-ND - You are free to republish the text of this article both online and in print. We ask that you follow some simple guidelines. Please note that images are not included in this blanket licence as in most cases we are not the copyright owner. Please do not edit the piece, ensure that you attribute the author, their institute, and mention that the article was originally published on The Conversation.
- Academic Unit
- Department of Accounting
- Language
- English
- Resource Type
- Journal article