Judging a Magazine by its Advertising: Effects of Advertising on Perceptions of a Media Vehicle

Journal article

Peer reviewed

Journal of Advertising Research, Vol.53(1), pp.61-70

2013

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Title: Judging a Magazine by its Advertising
Creators - without role: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Micael Dahlén - Stockholm School of Economics, Center for Consumer Marketing
Publication Details: Journal of Advertising Research, Vol.53(1), pp.61-70
Publisher: World Advertising Research Center
Number of pages: 10
Identifiers: 991001480547506056
Academic Unit: Department of Marketing and Strategy; Center for Consumer Marketing
Language: English
Resource Type: Journal article