Long live creative media choice: The medium as a persistent brand cue

Journal article

Peer reviewed

Micael Dahlén, L Friberg and E Nilsson

Journal of Advertising, Vol.38(2), pp.121-129

2009

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Title: Long live creative media choice
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
L Friberg - Åkestam Holst (SE)
E Nilsson - JKL Group (SE)
Publication Details: Journal of Advertising, Vol.38(2), pp.121-129
Publisher: Taylor & Francis (Routledge): SSH Titles
Number of pages: 9
Identifiers: 991001479454806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article