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Mobile innovations in healthcare: customer involvement and the co-creation of value
Journal article   Peer reviewed

Mobile innovations in healthcare: customer involvement and the co-creation of value

Per Andersson, Christopher Rosenqvist and Omid Ashrafi
International Journal of Mobile Communications, Vol.5(4), pp.371-388
2007

Abstract

mobile innovations customer involvement mobile communications user involvement mobile devices value constellations value creation healthcare Pharmaceuticals

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