Political marketing: multiple values, performativities and modes of engaging

Journal article

Peer reviewed

Hans Kjellberg and CF Helgesson

Journal of Cultural Economy, Vol.3(2), pp.279-297

2010

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Title: Political marketing: multiple values, performativities and modes of engaging
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
CF Helgesson - Linköping University (SE)
Publication Details: Journal of Cultural Economy, Vol.3(2), pp.279-297
Publisher: Taylor & Francis (Routledge): SSH Titles
Number of pages: 19
Identifiers: 991001479406906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article