Principles for advertising responsibly using generative AI

Journal article

Open access

Peer reviewed

Sean Sands, Colin Campbell, Carla Ferraro, Vlad Demsar, Sara Rosengren and Justine Farrell

Organizational Dynamics, Vol.53(2), 101042

2024-05

Abstract

Artificial intelligence

Generative AI

Advertising

Ethics

Machine Learning

Marketing

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Title: Principles for advertising responsibly using generative AI
Creators: Sean Sands - Department of Management & Marketing, Swinburne University of Technology, Australia
Colin Campbell - University of San Diego, United States
Carla Ferraro - Swinburne University of Technology
Vlad Demsar - Department of Management & Marketing, Swinburne University of Technology, Australia
Sara Rosengren - Stockholm School of Economics, Center for Retailing
Justine Farrell - University of San Diego
Publication Details: Organizational Dynamics, Vol.53(2), 101042
Publisher: Elsevier Inc
Academic Unit: Center for Retailing
Language: English
Resource Type: Journal article