Abstract
Fifteen years after the publication of the IJCCM Special Issue on paradigms in Cross-Cultural Management (Primecz et al., 2009), the editors of the most recent Special Issue invited us to reflect on its contemporary state. In this reflective piece, we consider our original motivation, which was to ensure the recognition of multiple research paradigms in Cross-Cultural Management (CCM), and question whether this remains relevant today. We also discuss our original aim and conclude by reflecting on whether a multiplicity of paradigms in CCM has been established.