Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Journal article

Peer reviewed

Journal of Advertising, Vol.45(3), pp.359-363

2016

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Title: Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Journal of Advertising, Vol.45(3), pp.359-363
Publisher: Taylor & Francis (Routledge): SSH Titles
Number of pages: 5
Identifiers: 991001480587506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article