Abstract
The article reviews the book "Strategic Customer Management: Strategizing the Sales Organization," by Nigel F. Piercy and Nikala Lane.
- Title
- Strategic Customer Management: Strategizing the Sales Organization Review of Piercy, N. and Lane, N.
- Creators - without role
- Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Journal of Business to Business Marketing, Vol.17(4), pp.406-409
- Publisher
- Oxford University Press
- Number of pages
- 406-409
- Identifiers
- 991001480264206056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Journal article