Sign in
The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations
Journal article   Peer reviewed

The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations

Federico Frattini, Alfredo De Massis, U. Sikimic and Mattia Bianchi
Journal of Product Innovation Management, Vol.31(3), pp.466-488
2014-04-03

Metrics

Details