The "killer" ad: An assessment of advertising violence

Journal article

Peer reviewed

European Journal of Marketing, Vol.44(11), pp.1811-1838

2010

Abstract

Violence

Brands

Consumer behaviour

Advertising effectiveness

Storytelling

9 Record Views

Title: The "killer" ad
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Center for Consumer Marketing
Micael Dahlén - Stockholm School of Economics, Center for Consumer Marketing
Publication Details: European Journal of Marketing, Vol.44(11), pp.1811-1838
Publisher: Emerald
Number of pages: 28
Identifiers: 991001480513106056
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Journal article