Trash talk rebuffed: consumers' defense of companies criticized in online communities

Journal article

Peer reviewed

European Journal of Marketing, Vol.47(10), pp.1733-1757

2013-09-20

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Title: Trash talk rebuffed: consumers' defense of companies criticized in online communities
Creators - without role: Jonas Colliander - Stockholm School of Economics, Center for Consumer Marketing
AH Wien - Tromsø University Business School (NO)
Publication Details: European Journal of Marketing, Vol.47(10), pp.1733-1757
Publisher: Emerald Group Publishing Limited
Number of pages: 25
Identifiers: 991001480493906056
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Journal article