"What will 'they' think?": Marketing leakage to undesired audiences and the third-person effect

Journal article

Peer reviewed

Micael Dahlén, Hans Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander and Camilla Thunell

European Journal of Marketing, Vol.47(11/12), pp.1825-1840

2013

Metrics

3 Record Views

Title: "What will 'they' think?"
Creators - without role: Micael Dahlén - Stockholm School of Economics, Center for Consumer Marketing
Hans Sjödin - Stockholm School of Economics, Department of Marketing and Strategy
Helge Thorbjørnsen - Norwegian School of Economics and Business Administration (NO)
Håvard Hansen - UiS Business School (NO)
Johanna Linander - Fältman and Malmen (SE)
Camilla Thunell - MasterCard Europe (SE)
Publication Details: European Journal of Marketing, Vol.47(11/12), pp.1825-1840
Publisher: Emerald
Number of pages: 16
Identifiers: 991001479411206056
Academic Unit: Center for Consumer Marketing; Department of Marketing and Strategy
Language: English
Resource Type: Journal article