When some customers are worth more than others

Journal article

Peer reviewed

Mercury, (7/8), pp.86-87

2014

Metrics

3 Record Views

Title: When some customers are worth more than others
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Mercury, (7/8), pp.86-87
Publisher: Department of Business Studies, Uppsala University
Number of pages: 2
Identifiers: 991001480676106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article