Who performs marketing? Dimensions of agential variation in market practice

Journal article

Peer reviewed

Hans Kjellberg and Johan Hagberg

Industrial Marketing Management, Vol.39(6), pp.1028-1037

2010-08

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Title: Who performs marketing? Dimensions of agential variation in market practice
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Johan Hagberg - University of Gothenburg (SE)
Publication Details: Industrial Marketing Management, Vol.39(6), pp.1028-1037
Publisher: Elsevier
Identifiers: 991001480568606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article