Why bother? On the rewards of small-scale academic workshops

Journal article

Peer reviewed

Marketing Theory, Vol.16(2), pp.263-266

2016

Metrics

1 Record Views

Title: Why bother? On the rewards of small-scale academic workshops
Creators - without role: S Geiger - University College Dublin Business School (IE)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Marketing Theory, Vol.16(2), pp.263-266
Publisher: SAGE Publications (UK and US)
Number of pages: 4
Identifiers: 991001480774706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article