Abstract
Recently, the incentive structure facing doctoral students and researchers in economics has changed significantly in many European countries as a result of the adoption of the US approach to evaluating research output. This poses a threat to the development and position of the subject of economics in Europe since evaluation for promotion is characterised by an excessive focus on publishing in the five most highly ranked journals, all but one located in the United States. However, the probability of getting an article into the top five is low and the social cost of the promotion system is consequently high. Promotion criteria other than just top-five publications should be used as a guide.