On the symmetry and discordance of cultural distance in m&as : a two-country study

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On the symmetry and discordance of cultural distance in m&as : a two-country study

Harun Emre Yildiz and CF Fey

2012

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Title: On the symmetry and discordance of cultural distance in m&as : a two-country study
Creators - without role: Harun Emre Yildiz - Stockholm School of Economics, Department of Marketing and Strategy
CF Fey - Stockholm School of Economics, Department of Marketing and Strategy
Identifiers: 991001480537406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Other