What's Credibility Got to Do with It? : Effects of Message Credibility in Publicity and Advertising

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What's Credibility Got to Do with It? : Effects of Message Credibility in Publicity and Advertising

2008

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Title: What's Credibility Got to Do with It? : Effects of Message Credibility in Publicity and Advertising
Creators - without role: Sara Rosengren - Stockholm School of Economics, Center for Consumer Marketing
Identifiers: 991001480396806056
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Other