Advertising Equity and Willingness to Attend to Advertising

Presentation

12th ICORIA 2013 (Zagreb, 2013-06-27 - 2013-06-29)

2013

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4 Record Views

Title: Advertising Equity and Willingness to Attend to Advertising
Creators - without role: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Event: 12th ICORIA 2013 (Zagreb, 2013-06-27 - 2013-06-29)
Publisher: Zagreb, Croatia
Identifiers: 991001480642906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation