Advertising's effect on getting employees "on board"

Presentation

Niklas Bondesson and Sara Rosengren

Corporate and Marketing Communications Conference (CMC), Conference (Milan, 2014-04-03 - 2014-04-04)

2014

Metrics

1 Record Views

Title: Advertising's effect on getting employees "on board"
Creators - without role: Niklas Bondesson - Stockholm Business School (SE)
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Event: Corporate and Marketing Communications Conference (CMC), Conference (Milan, 2014-04-03 - 2014-04-04)
Identifiers: 991001480522906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation