Can advertising creativity affect price perceptions and retailer reputation?

Presentation

2013 Pricing and Retailing Conference (Chicago, 2013-08-07 - 2013-08-09)

2013

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Title: Can advertising creativity affect price perceptions and retailer reputation?
Creators - without role: Erik Modig - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Event: 2013 Pricing and Retailing Conference (Chicago, 2013-08-07 - 2013-08-09)
Publisher: Chicago, United States of America
Identifiers: 991001480320706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation