Conducting Research with Field Studies: In-store Experiments

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Conducting Research with Field Studies: In-store Experiments

Dhruv Grewal, Krista Hill, Jens Nordfält and Anne Roggeveen

2014

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Title: Conducting Research with Field Studies: In-store Experiments
Creators - without role: Dhruv Grewal - Babson College
Krista Hill - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Identifiers: 991001479404806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation