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Presentation
Conducting Research with Field Studies: In-store Experiments
Dhruv Grewal
,
Krista Hill
,
Jens Nordfält
and
Anne Roggeveen
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2014
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Title
Conducting Research with Field Studies: In-store Experiments
Creators - without role
Dhruv Grewal - Babson College
Krista Hill - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Identifiers
991001479404806056
Academic Unit
Department of Marketing and Strategy
Language
English
Resource Type
Presentation
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