Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention

Presentation

Hanna Berg, Annika Lindström, Anne Roggeveen, Dhruv Grewal and Jens Nordfält

AMA/ACRA Second Triennial Conference (Florida, 2015-03-04 - 2015-03-07)

2015

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Title: Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Annika Lindström - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Event: AMA/ACRA Second Triennial Conference (Florida, 2015-03-04 - 2015-03-07)
Identifiers: 991001480363006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation