Consumer Response to Variations in Store Mannequins

Presentation

Hanna Berg, Jens Nordfält, Dhruv Grewal, Anne Roggeveen and Annika Lindström

2014 Winter Marketing Educators Conference, Conference (Orlando, 2014-02-21 - 2014-02-23)

2014

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Title: Consumer Response to Variations in Store Mannequins
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Dhruv Grewal - Babson College
Anne Roggeveen - Babson College
Annika Lindström - Stockholm School of Economics, Department of Marketing and Strategy
Event: 2014 Winter Marketing Educators Conference, Conference (Orlando, 2014-02-21 - 2014-02-23)
Identifiers: 991001480574606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation