Consumer Responses to Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge

Presentation

Hanna Berg, Jens Nordfält, Anne Roggeveen, Dhruv Grewal and Annika Lindström

2013 Pricing and Retailing Conference (Chicago, 2013-08-07 - 2013-08-09)

2013

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Title: Consumer Responses to Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Dhruv Grewal - Babson College
Annika Lindström - Stockholm School of Economics, Department of Marketing and Strategy
Event: 2013 Pricing and Retailing Conference (Chicago, 2013-08-07 - 2013-08-09)
Identifiers: 991001480655006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation