Content or Advertising: What Difference Does It Make?

Presentation

Sara Rosengren, Viktor Ljungberg and Fredrik Palmberg

45th EMAC Annual Conference 2016, Conference (Oslo, 2016-05-24 - 2016-05-27)

2016

Metrics

1 Record Views

Title: Content or Advertising: What Difference Does It Make?
Creators - without role: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Viktor Ljungberg - Stockholm School of Economics, Center for Consumer Marketing
Fredrik Palmberg - Stockholm School of Economics, Center for Consumer Marketing
Event: 45th EMAC Annual Conference 2016, Conference (Oslo, 2016-05-24 - 2016-05-27)
Identifiers: 991001480313506056
Academic Unit: Department of Marketing and Strategy; Center for Consumer Marketing
Language: English
Resource Type: Presentation