Evolving mobile shopping behavior and its implications for shopper Marketing

Presentation

Dhruv Grewal, Jens Nordfält, Venky Shankar, Unnati Narang and Philip Ahlbom

2017

Metrics

3 Record Views

Title: Evolving mobile shopping behavior and its implications for shopper Marketing
Creators - without role: Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Venky Shankar - Mays Business School
Unnati Narang - Mays Business School
Philip Ahlbom - Stockholm School of Economics, Department of Marketing and Strategy
Identifiers: 991001480596406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation