Exploring the Role of Creativity in Retailing

Presentation

AMA/ACRA TRIENNIAL CONFERENCE (Florida, 2015-03-04 - 2015-03-07)

2015

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Title: Exploring the Role of Creativity in Retailing
Creators - without role: Erik Modig - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Sheila L. Sasser - Eastern Michigan University
Event: AMA/ACRA TRIENNIAL CONFERENCE (Florida, 2015-03-04 - 2015-03-07)
Publisher: Florida, USA
Identifiers: 991001480515606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation