Extended effects of pink prices: Examining consumer reactions to "the sexist surcharge"

Presentation

5th Nordic Retail and Wholesale Conference, Conference (Aarhus, 2016-11-08 - 2016-11-09)

2016

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Title: Extended effects of pink prices: Examining consumer reactions to "the sexist surcharge"
Creators - without role: Fredrik Lange - Stockholm School of Economics, Center for Consumer Marketing
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Event: 5th Nordic Retail and Wholesale Conference, Conference (Aarhus, 2016-11-08 - 2016-11-09)
Publisher: Aarhus
Identifiers: 991001480625706056
Academic Unit: Center for Consumer Marketing; Department of Marketing and Strategy
Language: English
Resource Type: Presentation