How Differences in Vertical Location of the Reference Price and Sale Price Influence Evaluations

Presentation

Dhruv Grewal, Jens Nordfält, Abhijit Guha, Abhijit Biswas and Sandeep Bhowmick

2016 AMS Annual Conference (Orlando, 2016-05-18 - 2016-05-21)

2016

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Title: How Differences in Vertical Location of the Reference Price and Sale Price Influence Evaluations
Creators - without role: Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Abhijit Guha - Indian Institute of Technology Kharagpur
Abhijit Biswas - Naveen Jindal School of Management
Sandeep Bhowmick - Indiana State University
Event: 2016 AMS Annual Conference (Orlando, 2016-05-18 - 2016-05-21)
Identifiers: 991001479412606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation