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How Vertical Differences in Sale Price Presentation Impact Purchase Intentions
Presentation

How Vertical Differences in Sale Price Presentation Impact Purchase Intentions

Abhijit Guha, Dhruv Grewal, Jens Nordfält, Abhijit Biswas and Sandeep Bhowmick
2017 Winter AMA Conference (Orlando, 2018-02-17 - 2018-02-19)
2017

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