How Vertical Differences in Sale Price Presentation Impact Purchase Intentions

Presentation

Abhijit Guha, Dhruv Grewal, Jens Nordfält, Abhijit Biswas and Sandeep Bhowmick

2017 Winter AMA Conference (Orlando, 2018-02-17 - 2018-02-19)

2017

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Title: How Vertical Differences in Sale Price Presentation Impact Purchase Intentions
Creators - without role: Abhijit Guha - Indian Institute of Technology Kharagpur
Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Abhijit Biswas - Naveen Jindal School of Management
Sandeep Bhowmick - Indiana State University
Event: 2017 Winter AMA Conference (Orlando, 2018-02-17 - 2018-02-19)
Identifiers: 991001480343906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation