In-store Experiments

Presentation

Dhruv Grewal, Jens Nordfält, Anne Roggeveen and Krista Hill

2014 Shopper Marketing & Pricing Conference (Stockholm, 2014-05-08 - 2014-05-10)

2014

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Title: In-store Experiments
Creators - without role: Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Krista Hill - Babson College
Event: 2014 Shopper Marketing & Pricing Conference (Stockholm, 2014-05-08 - 2014-05-10)
Identifiers: 991001480282806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation