Metrics
3 Record Views
- Title
- More Than Price? Exploring the Effects of Creativity and Price in Advertising
- Creators - without role
- Erik Modig - Stockholm School of Economics, Department of Marketing and StrategySara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
- Event
- 2013 ACR conference, Conference (Barcelona, 2013-07-04 - 2013-07-07)
- Identifiers
- 991001480313206056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Presentation