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Presentation
Origines et enjeux de la numérisation des prix: un siècle de codage et d’affichage des prix dans la distribution
Franck Cochoy
,
Johan Hagberg
and
Hans Kjellberg
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19th colloque Étienne Thil, IMMD (Roubaix, 2016-10-13 - 2016-11-14)
2016
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Title
Origines et enjeux de la numérisation des prix: un siècle de codage et d’affichage des prix dans la distribution
Creators - without role
Franck Cochoy - University of Toulouse (FR)
Johan Hagberg - University of Gothenburg (SE)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Event
19th colloque Étienne Thil, IMMD (Roubaix, 2016-10-13 - 2016-11-14)
Identifiers
991001480212906056
Academic Unit
Department of Marketing and Strategy
Language
French
Resource Type
Presentation
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