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Presentation
Product Placement: Does Congruity Matter?
Anne Roggeveen
,
Dhruv Grewal
,
Jens Nordfält
and
Ronald Goodstein
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2016 AMS Annual Conference (Orlando, 2016-05-18 - 2016-05-21)
2016
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Title
Product Placement: Does Congruity Matter?
Creators - without role
Anne Roggeveen - Babson College
Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Ronald Goodstein - Georgetown University (US)
Event
2016 AMS Annual Conference (Orlando, 2016-05-18 - 2016-05-21)
Identifiers
991001480443506056
Academic Unit
Department of Marketing and Strategy
Language
English
Resource Type
Presentation
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