Retail cycles: shifting from price to loyalty (and vice versa) in U.S. grocery stores (1922-2016)

Presentation

Johan Hagberg, Hans Kjellberg and Franck Cochoy

From Prices to Prizes and Vice Versa (Italy, 2017-01-13 - 2017-01-14)

2017

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Title: Retail cycles: shifting from price to loyalty (and vice versa) in U.S. grocery stores (1922-2016)
Creators - without role: Johan Hagberg - University of Gothenburg (SE)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Franck Cochoy - University of Toulouse (FR)
Event: From Prices to Prizes and Vice Versa (Italy, 2017-01-13 - 2017-01-14)
Identifiers: 991001480449206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation