Seeding loyalty, reaping commoditization

Presentation

ESF Exploratory Workshop “Agencing Markets”, Institut d’Etudes Scientifiques de Cargèse (IESC) (2013-09-17 - 2013-09-20)

2013

Metrics

1 Record Views

Title: Seeding loyalty, reaping commoditization
Creators - without role: Luis Araujo - Lancaster University Management School (GB)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Event: ESF Exploratory Workshop “Agencing Markets”, Institut d’Etudes Scientifiques de Cargèse (IESC) (2013-09-17 - 2013-09-20)
Publisher: France
Identifiers: 991001480985706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation