Special displays as a tool for promotion and navigation

Presentation

Jens Nordfält, Dhruv Grewal and Anne Roggeveen

4TH NORDIC RETAIL AND WHOLESALE CONFERENCE (Stockholm, 2014-11-05 - 2014-11-06)

2014

Metrics

1 Record Views

Title: Special displays as a tool for promotion and navigation
Creators - without role: Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Dhruv Grewal - Babson College
Anne Roggeveen - Babson College
Event: 4TH NORDIC RETAIL AND WHOLESALE CONFERENCE (Stockholm, 2014-11-05 - 2014-11-06)
Identifiers: 991001480383806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation