The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin

Presentation

Hanna Berg, Jens Nordfält, Dhruv Grewal, Anne Roggeveen and Annika Lindström

2014

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Title: The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Dhruv Grewal - Babson College
Anne Roggeveen - Babson College
Annika Lindström - Stockholm School of Economics, Department of Marketing and Strategy
Identifiers: 991001480330806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation