The beauty and the ad: Exploring the impact of advertising schemas on perceived attractiveness and social connectedness

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ICORIA 2015, Conference (London, 2015-07-02 - 2015-07-04)

2015

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Title: The beauty and the ad: Exploring the impact of advertising schemas on perceived attractiveness and social connectedness
Creators - without role: Nina Åkestam - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Event: ICORIA 2015, Conference (London, 2015-07-02 - 2015-07-04)
Publisher: London
Identifiers: 991001480377506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation