The double-edged sword of humor in CSR communication

Presentation

Mette Morsing and Sarah Glozer

CSR Communication Conference, Conference (Vienna, 2017-09-21 - 2017-09-23)

2017

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Title: The double-edged sword of humor in CSR communication
Creators - without role: Mette Morsing - Stockholm School of Economics, Department of Management and Organization
Sarah Glozer - University of Bath (GB)
Event: CSR Communication Conference, Conference (Vienna, 2017-09-21 - 2017-09-23)
Publisher: Vienna
Identifiers: 991001480410906056
Academic Unit: Department of Management and Organization
Language: English
Resource Type: Presentation