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3 Record Views
- Title
- The minority bonus: effects of diversity in advertising on social connectedness and emphaty, to be presented at EMAC, Leuven, Belgium.
- Creators - without role
- Nina Åkestam - Stockholm School of Economics, Department of Marketing and StrategyJohn Karsberg - Stockholm School of Economics, Department of Marketing and StrategySara Rosengren - Stockholm School of Economics, Center for Consumer MarketingMagnus Söderlund - Stockholm School of Economics, Department of Marketing and StrategyMicael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
- Event
- EMAC 2015 Collaboration in Research (Leuven, 2015-05-26 - 2015-05-29)
- Publisher
- Leuven, Belgium
- Identifiers
- 991001480412206056
- Academic Unit
- Center for Consumer Marketing; Department of Marketing and Strategy
- Language
- English
- Resource Type
- Presentation