- Title
- The performativity of price representation practices in retailing
- Creators - without role
- Johan Hagberg - University of Gothenburg (SE)Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
- Event
- 13th Macromarketing conference, Conference (Toronto, 2013-06-05 - 2013-06-07)
- Publisher
- Toronto
- Identifiers
- 991001480544406056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Presentation
Presentation
The performativity of price representation practices in retailing
13th Macromarketing conference, Conference (Toronto, 2013-06-05 - 2013-06-07)
2013