Understanding in-store Mobile Phone usage and Retail Sale

Presentation

Philip Ahlbom, Dhruv Grewal, Jens Nordfält, Stephanie Noble and Lauren Beitelspacher

2017 Winter AMA Conference (Orlando, 2018-02-17 - 2018-02-19)

2017

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Title: Understanding in-store Mobile Phone usage and Retail Sale
Creators - without role: Philip Ahlbom - Stockholm School of Economics, Department of Marketing and Strategy
Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Stephanie Noble - University of Tennessee
Lauren Beitelspacher - Babson College
Event: 2017 Winter AMA Conference (Orlando, 2018-02-17 - 2018-02-19)
Identifiers: 991001480425306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation