When to Set the Tone: Moderators to the Effectiveness of In-Store Music

Presentation

Philip Ahlbom, Jens Nordfält, Anne Roggeveen and Dhruv Grewal

2017

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Title: When to Set the Tone: Moderators to the Effectiveness of In-Store Music
Creators - without role: Philip Ahlbom - Stockholm School of Economics, Department of Marketing and Strategy
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Dhruv Grewal - Babson College
Publisher: Orlando
Identifiers: 991001480227206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation