With or Without You: Playing Music in a Grocery Store

Presentation

Philip Ahlbom, Dhruv Grewal, Jens Nordfält and Anne Roggeveen

2016 AMS Annual Conference (Orlando, 2016-05-18 - 2016-05-21)

2016

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Title: With or Without You: Playing Music in a Grocery Store
Creators - without role: Philip Ahlbom - Stockholm School of Economics, Department of Marketing and Strategy
Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Event: 2016 AMS Annual Conference (Orlando, 2016-05-18 - 2016-05-21)
Identifiers: 991001479454906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Presentation