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- Title
- Butiken, Sortimentet och Kampanjerna. En bok om ekonomisk uppföljning
- Creators - without role
- Mikael Hernant - Stockholm School of Economics, Department of Marketing and Strategy
- Publisher
- Studentlitteratur; Lund
- Number of pages
- 303
- Identifiers
- 9789144097473; 991001480508906056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Textbook